Food & Hotel Asia 2012 is one of the biggest F&B and hospitality related trade shows cum exhibitions in the world. It is most certainly the largest in all Asia. This year, Singapore plays host to the mega event, utilising all the exhibition halls at Singapore EXPO. The scale of the event can be summarised in one word, MASSIVE!!! From machinery and tools for food processing, food storage, down to cutlery and crockery for meal service and presentation, with a wide selection of premium ingredients, like flour and butter, down to wines and spirits, a good display of fabric-related ware from hotel quality bedding to napkins and even chef’s wear and service staff uniforms, to a range of bathroom toiletries, FHA2012 aims to provide an all-encompassing experience, as well as to cater to the needs and wants from all aspects of these industries.
The trade show opened yesterday with incredibly long queues at both Halls 1 and 7, where trade visitors registered and were ushered into the exhibition halls, waiting to be enthralled and overwhelmed by the sheer scale and detail of the event. It most certainly overwhelmed me! Literally flabbergasted. 5+ hours of walking, shopping, browsing, buying, sampling, eating and chatting… I’d covered barely half of the halls. So here’s a flood of photos I’d taken from the event so far. It doesn’t cover everything in the event, basically those aspect which I’m interested in, e.g. cooking, baking and pastry-making. So you would find lots of cakes, lots of ice-cream, lots of pastries, etc. Forgive me as the photos would not be of much artistic merit, since they were snapped in haste and most of the time, balancing the camera with one hand and a cup of gelato, or a freshly baked bun in the other. In fact, I can’t even find a decently appropriate photo for the introduction! But it gives you an idea of the scale and nature of event. Enjoy 🙂