Food & Hotel Asia 2012 Day 1 – Introduction and Recce
Food & Hotel Asia 2012 is one of the biggest F&B and hospitality related trade shows cum exhibitions in the world. It is most certainly the largest in all Asia. This year, Singapore plays host to the mega event, utilising all the exhibition halls at Singapore EXPO. The scale of the event can be summarised in one word, MASSIVE!!! From machinery and tools for food processing, food storage, down to cutlery and crockery for meal service and presentation, with a wide selection of premium ingredients, like flour and butter, down to wines and spirits, a good display of fabric-related ware from hotel quality bedding to napkins and even chef’s wear and service staff uniforms, to a range of bathroom toiletries, FHA2012 aims to provide an all-encompassing experience, as well as to cater to the needs and wants from all aspects of these industries.
The trade show opened yesterday with incredibly long queues at both Halls 1 and 7, where trade visitors registered and were ushered into the exhibition halls, waiting to be enthralled and overwhelmed by the sheer scale and detail of the event. It most certainly overwhelmed me! Literally flabbergasted. 5+ hours of walking, shopping, browsing, buying, sampling, eating and chatting… I’d covered barely half of the halls. So here’s a flood of photos I’d taken from the event so far. It doesn’t cover everything in the event, basically those aspect which I’m interested in, e.g. cooking, baking and pastry-making. So you would find lots of cakes, lots of ice-cream, lots of pastries, etc. Forgive me as the photos would not be of much artistic merit, since they were snapped in haste and most of the time, balancing the camera with one hand and a cup of gelato, or a freshly baked bun in the other. In fact, I can’t even find a decently appropriate photo for the introduction! But it gives you an idea of the scale and nature of event. Enjoy
First up, Chocolat World from Belgium, with lots of chocolate moulds! Their in-house chocolatier was there to give a demostration to make bon bons and pralines. Their moulds were sold at SGD25 a piece, with a free piece thrown in if you buy 10!
Frozen fruit puree from Ravifruit and Boiron
And there’s Elle & Vire, with products that i’d never seen before…
And of course, Valrhona
Apart from Chocolat World, there’re also some familiar names, like Flexipan
New moulds as well as piping nozzle kits from San Neng 三能
De Buyer, who makes helluva good mousse rings
De Buyer’s in-house patissier’s demonstration with their silicon moulds
Freshly baked financiers
More moulds, by Pavoni
Matfer was there too. Another familiar brand for their tart rings and moulds
Silicon Mould trees at Deco Relief from France. Quite cheap too at 12 SGD a piece, with a free piece thrown in if you buy 10!
And stashes of polycarbonate moulds as well in all designs…
largely going for SGD20 a piece with the same free one piece offer if you buy 10! I succumbed!
Deco Relief’s in-house patissier demonstrating the use of the moulds with marzipan I think.
But I chatted with this guy most of the time, Christian aka “Juju” as he prefers to be called. A really funny character to talk to. Pardon my bad French!
And there were walls of cupcake cases… literally walls of them, no joke. I could only capture a small fraction as there were people discussing business everywhere.
The fella is the mother of all pots!
Gigantic belgium waffle maker. I like!!!
Kenwood Cooking Chef, I like as well!!! This fella has temperature regulating function from 20 C to 140C. Chocolate tempering, churning kaya, doubling up as a sous vide. I can think of so many possibilities now, despite the price being an overkill.
Selection of confitures and pates from Bonne Mamam
Olive oils, both extra virgin and infused from Le Petit Provence
More commercial grade silicon moulds from Mackies from Down Under
More loaf and cupcake paper cases…
Naturelles’ hazelnut and pistachio paste
Ready to roll colored fondant
Manuka honey from New Zealand
Machine which rolls and lines pate sucree into the tart moulds automatically! I like!
And perfectly rolled out croissants ready to be baked
All cut and roll to precision and perfection
Chanel No. 5? Well… not quite…alluring nonetheless.
Lots of bread demonstrations and sampling
This chinese chef was promoting a model of commercial oven and fed us with what it made. I had freshly baked croissant with otah! Oomph!
Rolling out the dough to the right consistency and texture
Cutting out designs…
There’s even one which demo-ed dough fritters aka youtiao.
Rapidly snapped up dinner rolls once they came out from the oven!
Jenga a la baguette!
Sausage buns and raisin rolls
Choux buns with croquant in blazing red!
Trays full of macaron… alas not for tasting or purchase!
Big but not so well-made textures! so much for sour grapes huh? DANG!
Roti canai aka roti prata from our neighbours from across the causeway!
Glaces and gelato tasting everywhere! Sorbets, ice-creams, greek yoghurts, smoothies in all thinkable flavours!
Nice and smooth…
Spoilt for choices!
I think I easily sampled a pint of ice-cream in there, collectively…
I love the orange vanilla gelato from this booth. Really brilliant orange flavours carrying through. The bitter chocolate was really dark and intense as well!
Service with a smile!
Blueberry greek yoghurt. Not too bad but a tad too grainy. The fat and the water seem to have separated somewhat giving it that granita-like texture
This design is cute!
Cake decorating demo…
Louis Vuitton anyone?
Mousses in multitude of flavours
Most in verrines but some in pastry cases like this
Display full of verrines and petit gateaus!
more designer cakes
close up on a rose-motif with a golden sheen
Array of small tea cakes
traditionally presented in boxes to friends and relatives when invitations to attend wedding banquets are distributed.
Lovely fondant decorated layer cake
demonstrating air-brushing techniques
semms pretty easy…
some finished pieces drying out… really realistic
Adding the finishing touches
voila! its done!
collection of tools
more designer cakes and petit gateaus
some are shaped like lollies
more cakes on display!
latest design for packaging makis aka hand rolls to go!
山寨版 Pirated version of KitchenAid。 Doesn’t take much to figure out where it was made…
and there’s ramen sampling too! A new brand apparently… Yamato Ramen
Truth be told, I didn’t particular enjoyed the texture.
And another Italian pastry chef demonstrating…